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Nicole Brown

UX/UI Designer

4.5 (15)
WEB DEVELPMENT

The Complete Web Developer Course 2.0

Learn Web Development by building 25 websites and mobile apps using HTML, CSS, Javascript, PHP, Python, MySQL & more!

12+ Lesson

9hr 30min

32 students enrolled

Nike

Nike.

Nike and its swoosh corporate symbol are among the most recognized brand names in the world,

alongside McDonald's, Coca-Cola, and Disney.

Starting in 1964 as a sports shoe outlet,

the company grew to become the market leader in footwear and apparel.

Nike has since diversified into a range of activities, including sports event promotion.

Owned by Phil Knight, Nike has become synonymous with world-class sport,

especially through its sponsorship of events and elite athletes such as Michael Jordan and Tiger Woods.

Nike is so ever-present in the sports consumer's minds

that a survey conducted during the Atlanta Summer Olympic Games in 1996

revealed an extremely high awareness of Nike,

despite the fact that Nike was not an official sponsor of the Games.

Nike's success has, to a great extent, been due to the fact that the company and its swoosh symbol

have become ubiquitous in consumers' minds.

Nike has even run television commercials without even mentioning its own name,

being confident enough that the checkmark swoosh is more than enough to make the company known.

Phil Knight has been the main inspiration behind Nike and its corporate direction.

A competent, although not elite, middle-distance runner at the University of Oregon,

Knight went on to Harvard Business School,

where the Nike idea emerged out of a paper he developed for a class on entrepreneurship.

Knight's former coach, Bill Bowerman, developed lightweight running shoes

that became the new company's trademark in the early days.

From these modest beginnings, Nike eventually grew to become the sports giant it is today.

Ironically, part of Nike's status in the world of competitive sports merchandising

has come from the attention it's received by critics.

A short article published in the early 1990s in Harper's Magazine

quickly mushroomed into an international outcry against Nike's practice

of placing their factories in underdeveloped countries

and paying workers below subsistence wages.

Nike quickly responded to the criticisms with a number of tactics

to either divert attention away from the criticisms,

ones that Knight, interestingly, at first denied,

or by acknowledging the practices but claiming Nike was cleaning up its act.

In many cases, Nike has made an effort to create better working conditions

for those in underdeveloped countries making shoes and other merchandise.

However, the overall effect of Nike's changes is not known,

and several groups around the world regularly check and often criticize Nike's labor practices.

Nike's recent marketing extravaganzas include a $200 million U.S. deal with the Brazilian National Soccer Federation.

It has been rumored that Knight's ego has much to do with Nike's marketing strategies.

Some critics have suggested that Knight's hidden agenda is no less than controlling sports marketing and merchandising throughout the world.

Nike's corporate headquarters in Oregon reflect these aspirations.

Nike's buildings and surrounding grounds are constructed very much like a religious cathedral,

Only with elite athletes and Knight himself as the gods

Course Content
92 Lectures 10:56:11
  • Lecture1.1 Introduction to the User Experience Course

    Preview 02:53
  • Lecture1.2 Exercise: Your first design challenge

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.5 How to use text layers effectively

    Preview 02:53
  • Lecture1.1 Introduction to the User Experience Course

    Preview 02:53
  • Lecture1.2 Exercise: Your first design challenge

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.5 How to use text layers effectively

    Preview 02:53
  • Lecture1.1 Introduction to the User Experience Course

    Preview 02:53
  • Lecture1.2 Exercise: Your first design challenge

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.3 How to solve the previous exercise

    Preview 02:53
  • Lecture1.5 How to use text layers effectively

    Preview 02:53
  • Lecture4.1 Introduction to the User Experience Course

    Preview 02:53
  • Lecture4.2 Exercise: Your first design challenge

    Preview 02:53
  • Lecture4.3 How to solve the previous exercise

    Preview 02:53
  • Lecture4.4 How to solve the previous exercise

    Preview 02:53
  • Lecture4.5 How to use text layers effectively

    Preview 02:53
About the instructor
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Nicole Brown

UX/UI Designer

4.5 Instructor Rating

5 Courses

12+ Lesson

9hr 30min

270,866 students enrolled

UI/UX Designer, with 7+ Years Experience. Guarantee of High Quality Work.

Skills: Web Design, UI Design, UX/UI Design, Mobile Design, User Interface Design, Sketch, Photoshop, GUI, Html, Css, Grid Systems, Typography, Minimal, Template, English, Bootstrap, Responsive Web Design, Pixel Perfect, Graphic Design, Corporate, Creative, Flat, Luxury and much more.

Available for:

  • 1. Full Time Office Work
  • 2. Remote Work
  • 3. Freelance
  • 4. Contract
  • 5. Worldwide
Reviews
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Nicole Brown

UX/UI Designer

4.5 Instructor Rating

“ This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first. The sound and video quality is of a good standard. Thank you Cristian. “

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